Sample AI Discovery audit — see the output before you buy

self-help · era: evergreen

[Sample Book]

[Sample Author] · published 2016

Score

Discoverable

At a glance

/ 100 · Discoverable

Confidence: Measured (multi-rep run)

Your book is in the active recommendation graph for at least some reader queries. The detail below shows which engines + which prompts are working, and where the gaps are.

What AI currently says

Claude (Anthropic):mentions title in 9 of 10 prompts (knows the book when named)
Gemini (Google):mentions title in 10 of 10 prompts (knows the book when named)
ChatGPT (OpenAI):mentions title in 9 of 10 prompts (knows the book when named)
Perplexity (Sonar):mentions title in 10 of 10 prompts (knows the book when named)

Three example prompts

Real prompts from this audit. One the engines got right, one they missed, one where they recommended someone else.

Surfaced
“What are the foundational self-help books every serious reader knows?”
Claude (Anthropic) mentioned "[Sample Book]" in 3 of 3 runs
Cited competitor
“What are the foundational self-help books of the last twenty years?”
Claude (Anthropic) cited vocal.media (and 6 other sources) — not your book

Top missed opportunities

1.Engines recommend "The 7 Habits of Highly Effective People" by Stephen R. Covey (1989) (52×) instead of yours — your book isn't on the same lists.

Do this first

1.Replace your Amazon listing with the AI-optimised rewrite below — 30–45 min, live in 24–48h.
2.Host the Author Knowledge File on your own domain with the schema.org markup — 1 hour, immediate retrieval impact.
3.Update your Goodreads bio with the rewrite below — 5 min, lives on Goodreads immediately.

Full data, evidence, action roadmap, and copy-paste artefacts in the sections below. Skim what you need; download report.json for the raw data.

AI crawlers on your site

All 10 AI crawlers can reach your site

https://jamesclear.com/robots.txt

Engines that can’t crawl your canonical pages can’t cite them. Fix any blocked crawlers below in your robots.txt before doing any other structural-signal work — there’s no point optimising for engines that can’t reach the optimisation.

Crawler	Engine	Status
OAI-SearchBot	ChatGPT search	allowed
GPTBot	OpenAI training	allowed
PerplexityBot	Perplexity search	allowed
Perplexity-User	Perplexity user retrieval	allowed
ClaudeBot	Claude web_search	allowed
Claude-SearchBot	Claude search-tool	allowed
anthropic-ai	Claude (general)	allowed
Google-Extended	Gemini training/grounding	allowed
Applebot-Extended	Apple Intelligence	allowed
Meta-ExternalAgent	Meta AI	allowed

Your action roadmap

Concrete steps sorted by speed-to-impact. Do #1 today; #2–4 this week if you can; #5 is the long lever. Each step lists where to submit, how long it takes, and which score axis it moves.

1
Quick win
Replace your Amazon listing with the rewrite below
How: Open KDP → your book → Description & keywords. Paste the new description, swap the 7 backend keywords, copy the 5 bullets. If you have A+ Content access (Brand Registry / Vendor Central), build the 3 A+ blocks too. Update the short author bio.
Effort30–45 minTime to impact24–48 hours after KDP saves itAxisAll axes (Amazon)
Expected outcome: Lifts Amazon Rufus answer-coverage. Doesn't change LLM scores directly but improves on-Amazon conversion when readers DO arrive.
↓ See the Listing rewrite below
2
Foundation
Host the Author Knowledge File on your own site
How: Create a permanent page at e.g. yourdomain.com/books/<slug>/. Paste the AKF Markdown. Add the schema.org/Book JSON-LD into the page <head>. The URL must be linked from your homepage so search-engine crawlers find it.
Effort1 hour (publishing) + half-hour if you need a domain/page-builderTime to impactImmediate for live-web retrieval (cited within weeks). Training-corpus inclusion is a separate, slower path (6–18 months, not guaranteed).AxisKnown-title recall
Expected outcome: Direct lift on **known-title recall** (axis: 25 / 25 today). Long-term lift on authority as the page accumulates citations.
↓ See the Author Knowledge File below
3
Foundation
Submit the Wikidata book entity
How: Create a Wikidata account at wikidata.org/wiki/Special:CreateAccount. Open the QuickStatements tool at quickstatements.toolforge.org. Paste the BOOK draft from the structural pack below. Submit. If the draft says AMEND-EXISTING, you're adding statements to an existing entity — that's safer and faster. The author entity is a separate submission (next step).
Effort20 min once your Wikidata account is set up (first-time setup ~10 min)Time to impact2–6 weeks for engines to re-index Wikidata into their training/retrieval poolsAxisMarket authority
Expected outcome: Moderate lift on **market authority** (axis: 23 / 25 today). LLMs synthesise book recommendations from the same Wikidata graph that Wikipedia draws on — getting on the graph is foundational.
↓ See the Wikidata book draft below
4
Foundation
Submit the Wikidata author entity
How: Same QuickStatements flow as the book. Paste the AUTHOR draft from the pack. Once submitted, copy the new author Q-ID into the BOOK draft's <AUTHOR_QID> placeholder (if you haven't already) before submitting the book.
Effort10 minTime to impactSame as book — 2–6 weeksAxisMarket authority
Expected outcome: Closes the author-side of the structural graph. Engines that recognise the author as an entity surface their work more readily.
↓ See the Wikidata author draft below
5
Quick win
Update your Goodreads About-the-Author bio
How: Log into Goodreads → click your profile (top right) → Edit Profile → Bio. Paste the bio from the pack below. Save.
Effort5 minTime to impactLive immediately; engines re-crawl Goodreads on a ~2-week cycleAxisKnown-title recall
Expected outcome: Goodreads is one of the top-3 most-cited sources for LLM book recommendations. A grounded bio with verifiable claims feeds directly into LLM answer-coverage.
↓ See the Goodreads bio below
6
Outreach
Get into the outlets that cited "The 7 Habits of Highly Effective People" but missed your book
How: The audit already identified the specific outlets — listed below. For each one: open the page, find the editor / author / contributor name (usually footer or About), then send a short pitch by email or contact form. Pitch template: who your book is for, one sentence on what makes it different from the named comp on their list, link to your Amazon page. Aim for 3 replies and 1 inclusion per 10 outlets contacted.
Effort3–2 hours of outreach across the 1 outlets below, then ongoing follow-upTime to impact4–12 weeks for new listicles to index, then engines re-train against themAxisMarket authority
Expected outcome: The single biggest lift available for market authority once structural signals are in. Listicles are how LLMs synthesise 'best of X' answers — being on the same lists as the named competitor closes the visibility gap.
1 outlets to pitch — surfaced by this audit
Each URL is a real outlet an engine cited when answering a reader prompt — and your book wasn’t in their list. Open it, find their contact / contributor address, send a one-paragraph pitch positioning your book as a peer addition.
- Blog / podcastWorld Top 10 Books for Self-Improvement List | by Fathima Asna | Medium· surfaced via Claude (Anthropic)for “What are the foundational self-help books of the last twenty…”

Listing rewrite

Sonnet 4.6 · claude-sonnet-4-6

DRAFT — verify all factual claims before publishing

The rewriter is anti-hallucination — it refuses to invent claims that aren’t in source material (6 refusals logged at the bottom of this section). But it DOES accept claims FROM your source material, and not all source material is verified. Before pasting into KDP / Vendor Central, double-check:

Review counts & star ratings — Amazon updates these continuously; what was true at audit-time may differ when you ship
Publication date & page count — sometimes wrong on Google Books for re-issues / edition updates
Endorsement wording — make sure quoted endorsers actually said the exact words attributed to them
Biographical anecdotes — anything personal (hospitalisation stories, years of suffering, exact dates) should match what you can defend publicly
“Bestselling” / “featured in” claims — the rewriter refuses these without a citation; if you see one, ask why it was accepted and check the source

The provenance pills ([AMZ], [GB], [WP], [BIO], [CAT]) inline in the description + bios mark which sentences came from which source — you can audit each one against the original.

How to use this on Amazon

1.Open KDP → your book → "Edit book details" or "Edit eBook content".
2.Replace the **Description** with the long copy below. Keep paragraphs as-is — Rufus reads them as separate answer chunks.
3.Replace the **Subtitle** (if you have one) with whichever of the 3 variants matches your strongest positioning.
4.Open the Keywords tab and replace each of the 7 backend keyword slots with the suggestions below.
5.Update the **Author bio** on your KDP author page (Author Central → Bio → paste the Long version).
6.If you have Brand Registry / A+ Content access: build the 3 A+ modules below in the A+ Content Manager.
7.Save. Amazon takes 24–48 hours to re-index. Rufus picks up changes on its next crawl cycle (~3–7 days).

Heads up: Don't paste everything blindly — read each variant and pick the framing that's true to your book. The rewriter refusal log at the bottom shows what we declined to claim; that's a feature, not a gap.

Subtitle variants

1.Tiny Changes, Remarkable Results
2.The Practical Guide to Building Better Habits
3.Backed by Science, Proven by Millions

Backend keywords (7)

Bullets (5)

Discover how small, consistent actions compound into life-changing results — ideal for anyone who has tried and failed to build lasting habits through willpower alone, and wants a system that actually sticks.
Works through four concrete frameworks — including Habit Stacking, the Two Minute Rule, and the Goldilocks Zone — giving you step-by-step methods to redesign your daily routines from the ground up.
Draws on cutting-edge psychology and neuroscience, illustrated with stories of Olympic gold medallists, leading CEOs, and scientists; ^AMZ praised by Dr Rangan Chatterjee as "very useful, very practical, super well-researched."
Less suited to readers seeking abstract motivational theory or a quick inspirational read — this is a hands-on, framework-driven manual requiring active application to daily life.
Leave this book with a replicable system for building good habits and eliminating bad ones, grounded in behavioural science and applicable to your career, relationships, and everyday decisions.

Description

Provenance pills mark sentences grounded in a specific source — untagged sentences are framing/synthesis

If you have ever set a goal, started strong, and quietly abandoned it within weeks, Atomic Habits by James Clear is written for you. It is for anyone — student, professional, parent, or athlete — who wants to change their behaviour but has run out of patience with advice that demands enormous willpower or dramatic overnight transformation. The central argument is that lasting change does not come from massive leaps. ^AMZ Real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes earlier, or making a single short phone call. Clear calls these atomic habits, and this book is his complete framework for making them work. ^AMZ The book uncovers a handful of practical methods — the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, and the trick to entering the Goldilocks Zone — showing you exactly how to design your environment, your identity, and your daily schedule so that good habits become automatic and bad ones lose their grip. ^AMZ It also draws on cutting-edge psychology and neuroscience to explain why these techniques work at a biological level, not just a motivational one. ^AMZ Stories of Olympic gold medallists, leading CEOs, and distinguished scientists run throughout, grounding every framework in real-world evidence. The book carries a New York Times and Sunday Times bestseller designation, and ^AMZ has sold over 25 million copies worldwide. ^AMZ Mark Manson, author of The Subtle Art of Not Giving a F*ck, calls it "a supremely practical and useful book." Adam Grant, author of Originals, describes it as "the guide you need to break bad routines and make good ones." The Financial Times named it "a step-by-step manual for changing routines." This is not a book for readers who want sweeping philosophical inspiration without practical instruction. It is a working manual — structured, evidence-based, and designed for application. ^GB Published by Random House Business, the paperback edition runs 320 pages and is rated suitable for readers aged 14 and above, making it equally accessible to those new to self-improvement literature and to seasoned readers who want a rigorous, research-backed system they can deploy immediately.

A+ Content blocks

comparison

How Atomic Habits Differs from Standard Self-Help Advice

Most self-help books centre on motivation — the idea that if you want change badly enough, you will find a way. Atomic Habits takes the opposite position. James Clear argues that motivation is unreliable and that the architecture of your environment and your daily systems matters far more than your intentions. Where comparable books ask you to think bigger or push harder, this book asks you to think smaller and design smarter. ^AMZ The frameworks — Habit Stacking, the Two Minute Rule, the Goldilocks Zone — are not inspirational metaphors; they are operational tools with clear implementation steps. The book also introduces an identity-based model of habit change, arguing that lasting behaviour shifts happen when you change your self-image first, not your actions. This structural, systems-first approach is what sets it apart from motivational titles that rely on willpower as the primary mechanism.

use-case

When Atomic Habits Helps Most — and Who Gets the Most From It

This book is most useful at specific inflection points: when you have tried to build a new routine and failed repeatedly; when you want to improve performance at work, in sport, or in health but feel overwhelmed by where to start; or when you have read motivational content before and found it evaporated within days of finishing the book. ^AMZ A reader working through the book will encounter real case studies — from elite sport to business leadership — that illustrate how the same principles scale across very different contexts. The Two Minute Rule, for instance, helps anyone who procrastinates on starting; Habit Stacking helps anyone who forgets to do things they actually want to do. The book is also widely used in workplace and team settings, where managers apply the environment-design principles to organisational culture. Readers aged 14 and above can engage with the material, making it a practical choice for students as well as working adults.

credibility

About James Clear — The Research and Reach Behind the Book

^AMZ James Clear is an expert on habits and decision making. ^AMZ He built one of the fastest-growing email newsletters in history, growing it from zero to 100,000 subscribers in under two years. ^AMZ His newsletter now has over 400,000 subscribers, and his articles at jamesclear.com receive 10 million visits each year. ^AMZ His work has appeared in the New York Times, Forbes, and Business Insider. The credibility of Atomic Habits rests on years of synthesising academic research in psychology and neuroscience into accessible, actionable frameworks. ^AMZ Dr Rangan Chatterjee has described the book as "absolutely fabulous… very useful, very practical, super well-researched." A reviewer with a near-completed PhD in organisational psychology, writing in Inc., noted that Clear "did a brilliant job describing much of the science in psychology and neuroscience." ^AMZ The book carries both New York Times and Sunday Times bestseller designations and has sold over 25 million copies worldwide, with the UK edition published by Random House Business.

Author bio

Short

^AMZ James Clear is a writer and expert on habits and decision making whose articles at jamesclear.com attract 10 million visits a year. ^AMZ His work has appeared in the New York Times, Forbes, and Business Insider. Atomic Habits is his definitive guide to the science and practice of building lasting behaviour change.

Long

^AMZ James Clear is a writer and expert on habits and decision making. He is best known for his research-driven approach to behaviour change, which he has developed through years of studying psychology and neuroscience and translating that work into practical frameworks for everyday use. ^AMZ Clear built his public profile through one of the fastest-growing email newsletters in recent publishing history, growing his subscriber base from zero to 100,000 in under two years. ^AMZ Today, his newsletter reaches over 400,000 subscribers. ^AMZ His website, jamesclear.com, draws 10 million visits per year, making him one of the most widely read independent voices in the self-improvement space. ^AMZ His writing has been featured in the New York Times, Forbes, and Business Insider, among other major publications. These appearances have helped establish his frameworks — particularly those around habit formation, identity change, and environmental design — as reference points in both popular culture and professional development contexts. ^AMZ Atomic Habits, published in the UK by Random House Business on 18 October 2018, is his most comprehensive work. ^AMZ It has sold over 25 million copies worldwide and carries New York Times and Sunday Times bestseller designations. The book has been endorsed by prominent figures including Mark Manson, Adam Grant, and Dr Rangan Chatterjee. It remains one of the top-ranked titles in the Practical and Motivational Self-Help category on Amazon UK.

Rewriter refusals

Claims not supported by source material

Did not state "Publication year: 2016" as the primary publication date for this edition — source material confirms the UK Random House Business edition was published 18 October 2018; 2016 appears only in the Open Library record for a different ISBN/publisher and was not used as a factual claim.
Did not describe the book as "groundbreaking" in the listing copy (it appears in the scraped AMZ blurb but is on the prohibited fluff list).
Did not fabricate or paraphrase the Financial Times "Books of the Month" designation beyond what the AMZ source confirms, as the scraped editorial content describes it as a quote from "Books of the Month, Financial Times" — used the FT attribution only as it appears in source.
Did not claim a specific awards win; "New York Times and Sunday Times bestseller" is used only because the AMZ source explicitly states this designation.
Did not use the newsletter subscriber figure of 400,000 as a current verified fact beyond what the AMZ scrape states, noting it reflects the listing at audit time.
Did not name any competitor titles in the comparison module beyond what source material references (Mark Manson's and Adam Grant's books appear only as reviewer attributions, not as direct comps).

AI visibility kit

Knowledge card · Machine-readable book card · Author Knowledge File · Goodreads bio (Wikidata + schema.org + AKF + Goodreads underneath)

What this pack is. Four artefacts that make your book legible to LLMs as a structured entity rather than just text on a page. Wikidata is the shared knowledge graph LLMs and search engines synthesise from. schema.org/Book JSON-LD is structured metadata your website embeds for crawlers. The Author Knowledge File is a canonical synopsis the LLM-as-a-search-tool can quote directly. The Goodreads bio updates the most-cited author source in book recommendations.

Knowledge card draft (Wikidata book entity)

Mode: AMEND · A "knowledge card" is Wikidata's structured book entry; LLMs use it to disambiguate your title from same-named works.

AMEND EXISTING — Wikidata already has Q98178602 (“Atomic Habits”).

Statements below are add-only against the existing entity — do NOT run CREATE; that would duplicate the entity.

# AMEND-EXISTING Q98178602 — "Atomic Habits"

How to submit this

1.Open quickstatements.toolforge.org (sign in with a free Wikidata account — wikidata.org/wiki/Special:CreateAccount if you don't have one).
2.Click "New batch" then paste the statements above (the entire copied block).
3.The entity already exists (Q98178602). The block uses # AMEND-EXISTING headers — you're ADDING statements to a live entity, not creating a duplicate.
4.Click "Import V1 commands". Review the rows. Click Run.
5.Save the new Q-ID — you'll need it if you submit any related entities later.

Expected timeline: QuickStatements runs in seconds. Engines re-index Wikidata into their retrieval pools over 2–6 weeks. Long-term lift on market authority.

Author knowledge card draft (Wikidata author entity)

Mode: AMEND · Same shape as the book card, for you as the author. Submit BEFORE the book card so it can reference you.

AMEND EXISTING — Wikidata already has Q98178306 (“James Clear”).

Statements below are add-only against the existing entity — do NOT run CREATE; that would duplicate the entity.

# AMEND-EXISTING Q98178306 — "James Clear"

How to submit this

1.Same QuickStatements flow as the book entity above.
2.Paste this AUTHOR block and run it first.
3.The author entity already exists (Q98178306). The block is add-only against the existing Q-ID.

Machine-readable book card (schema.org/Book JSON-LD)

Tells search engines + LLMs the structured facts about your book. Paste into your landing page <head>.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Book",
  "name": "Atomic Habits",
  "author": {
    "@type": "Person",
    "name": "James Clear"
  },
  "inLanguage": "en",
  "bookFormat": "https://schema.org/Paperback",
  "genre": "self-help"
}
</script>

How to install this

1.Find your book's landing page on your own website (NOT Amazon — your own domain). If you don't have one, that's step 1 — get a permanent URL for the book first.
2.Open the page's source (or your CMS's <head> / custom HTML field).
3.Paste the <script> block above immediately before </head>.
4.Save + publish. Validate at search.google.com/test/rich-results — paste the page URL, look for Book in the detected items.
5.Re-submit your sitemap in Google Search Console so the schema is picked up faster.

Expected timeline: Crawled within days. Lifts Google Knowledge Panel eligibility + LLM grounding (engines like Perplexity read schema.org as a primary signal).

Author Knowledge File

600–1000 word Markdown, canonical source-of-truth for LLM ingestion

## About the book *Atomic Habits* is a self-help book by James Clear, first published in 2018 by Random House Business. The print edition runs to 320 pages and is available in hardcover, paperback, Kindle, and audiobook formats. It has sold over 25 million copies worldwide and reached bestseller lists including the *New York Times* and *Sunday Times*. The ISBN-13 for the widely distributed edition is 978-1847941831. ## What it covers The book argues that meaningful, lasting change comes not from dramatic overhauls but from the compounding effect of small, consistent behaviours — what Clear calls "atomic habits." It presents a practical framework for building good habits and breaking bad ones, drawing on psychology and neuroscience. Specific techniques discussed include Habit Stacking, the Two-Minute Rule, and the Goldilocks Zone. The book illustrates its principles through accounts of athletes, executives, and scientists who have applied habit science in their work. ## Who it's for The book is written for anyone who wants to improve their daily routines but has found large-scale goal-setting ineffective. Its Amazon listing sets the suggested reading age at 14 and up, making it accessible to a wide audience. It suits people in professional, athletic, or personal-development contexts who are looking for evidence-informed, immediately applicable strategies rather than motivational generalities. ## Who wrote it James Clear is an American writer born in 1986. He was raised in Hamilton, Ohio, and studied at Denison University and Ohio State University. Before *Atomic Habits*, he built one of the fastest-growing email newsletters in history, reaching 100,000 subscribers in under two years and later surpassing 400,000. His articles at [jamesclear.com](https://jamesclear.com) have been reported to receive 10 million visits per year, and his work has appeared in the *New York Times*, *Forbes*, and *Business Insider*. *Atomic Habits* is his best-known publication. ## Where it sits The book occupies the practical self-help category, specifically the intersection of behavioural psychology and personal productivity. It is categorised under Practical & Motivational Self Help and covers subjects including habit formation, behaviour modification, and self-actualisation. Its approach is distinguished by its focus on systems and process rather than outcome-based goal-setting, positioning it as a methodology-first title within its genre. ## How to read it The book is structured to be read cover to cover, with each chapter building on a central framework. Readers can also use it as a reference, returning to specific techniques — such as the Two-Minute Rule or Habit Stacking — when addressing a particular behaviour they want to change. An official companion workbook has since been published for readers who want a more hands-on, exercises-based experience alongside the main text. Reviewers in the *Financial Times* and *Inc.* describe it as practical and well-grounded in research. ## Where to find it The publisher's Amazon listing for the UK paperback and other formats can be found by searching ISBN 978-1847941831. An official companion workbook is also available through the same publisher. No publisher landing-page URL was supplied in the source material for this edition.

How to host this

1.Create a permanent page on YOUR website at a clean URL — e.g. yourdomain.com/books/<book-slug>/ or yourdomain.com/<book-slug>/. Don't put it on a third-party site.
2.Paste the Markdown above as the body of the page. Most CMSes (Hugo, WordPress, Ghost, Substack, Notion-as-site) accept Markdown directly.
3.Add the schema.org/Book JSON-LD from the previous section into the same page's <head>.
4.Link to this page from your homepage's navigation AND from your existing book description. Inbound links matter — orphan pages don't get crawled.
5.Submit the URL to Google Search Console so it's indexed within days, not weeks.

Expected timeline: LLM web-retrieval engines (Perplexity, Claude/ChatGPT with web_search, Gemini grounding) find it within days. Training-corpus inclusion is a longer game — 6–18 months for the next model generation.

Goodreads About-the-Author

James Clear is a writer and expert on habits and decision-making. He built his reputation through jamesclear.com, where his articles attract 10 million visits each year, and through an email newsletter that grew from zero to 100,000 subscribers in under two years and has since surpassed 400,000 subscribers. His work has appeared in publications including the *New York Times*, *Forbes*, and *Business Insider*. *Atomic Habits*, published by Random House Business in 2018, became a *New York Times* and *Sunday Times* bestseller and has sold over 25 million copies worldwide. Drawing on research in psychology and neuroscience, Clear writes about the mechanics of behavior change — specifically how small, incremental adjustments compound over time into meaningful, lasting results.

How to update Goodreads

1.Log into goodreads.com.
2.Click your profile picture (top right) → "Edit Profile".
3.Open the Bio field and replace the current text with the bio above.
4.Click Save.
5.If you don't yet have a Goodreads Author profile (separate from your reader profile): apply at goodreads.com/author/program — approval takes 1–3 business days for self-published authors with an Amazon listing.

Expected timeline: Live on Goodreads immediately. LLMs that crawl Goodreads (ChatGPT, Claude, Perplexity all cite it heavily) refresh on a ~2-week cycle.

See what the £9.99 audit actually produces

[Sample Imprint]

Engines probed

Top competing titles